My Story

Hello friend, thanks for stopping by my site and taking the extra step (click?) to learn more about me!

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In a nutshell, I'm a Jill of many trades. I'm a sucker for classic comedy movies, a good thrift, and dark chocolate.

I have a degree in Human Ecology, an area of study not too many people are familiar with but a degree I wouldn't trade for the world! Human Ecology is a social science and interdisciplinary study of the relationship between humans and their natural, social, and built environment.  I majored in Apparel Fashion Management and minored in Marketing. After working in fashion marketing for a bit upon completing my degree, I started to gain a sense of what I enjoyed and what I didn't and became interested in the marketing and communications side of work. I dove into digital makreting and copywriting — working for an Edmonton agency and a digital publishing company to hone in on my skills. This further elled me to complete my Public Relations Diploma from MacEwan University to further build my skills in communication, media relations, and strategic messaging. 

 

I'm a life-long learner who's passionate about understanding what makes people tick! Malcolm Gladwell, Daniel Kahneman, Dan Ariely, and of course, Seth Godin, are just a few of the thought leaders and authors I devour and obsess over. 

Currently, I'm working in marketing for my city's Destination Marketing and Management Organization (DMMO), Explore Edmotnon. I love having the opportunity to storytell and showcase my city through a lense not many outsiders see it through. Trust me, when I'm done chatting with you, you'll want to visit and explore all corners of the place I call home. 

 

I love to keep busy, so I also take on freelance copywriting, marketing, and branding projects on the side. If you're interested in working with me, click the button below so we can get acquainted!